AI IN FRAME.IO

Your creative work has context.
Now AI can put it to work.

Your projects, assets, feedback, and creative work already live in Frame.io. Now AI can put that context to work to help you find what you need, handle repetitive tasks, and free up time — so you can focus on creating.

Try It Now

Assist

Spend less time managing projects and more time creating.

Find

Find the asset you need without remembering filenames or tags.

Connect

Keep work moving across Frame.io, your agents, and Adobe Firefly.

Trust

See where your media came from and whether AI was involved.

Frame.io AI Assistant

Got hundreds of assets to organize?
Give it 30 seconds.

Let AI Assistant handle the project housekeeping so you can get back to creating.

Just describe what you need to organize folders, rename files, update metadata, summarize feedback, and more.

Meet AI Assistant

AI prompt box stating "Create a folder structure for this photoshoot: by scene, then take" above a photo gallery and an automatically organized hierarchical folder list sorted by scene and take.

Stay organized.

Build folder structures with a single prompt.

Update assets in bulk.

Rename files and add custom field metadata.

Get caught up quickly.

Summarize feedback and project updates.

AI-Powered Search

Find the asset you remember.
Not the file name you forgot.

That drone shot of the skyline at dusk? Just describe it.

AI-powered Search finds matching assets using visual content, transcripts, comments, and metadata.

So you don’t have to memorize file names and tags, and always make use of the media you’ve already created.

Explore AI-Powered Search

A search bar querying "Studio photoshoot" displayed above a gallery of media thumbnails, with a cursor hovering over a photo of a model holding a purple spray bottle.

FRAME.IO MCP (BETA)

Get more done with your agent.
Just ask.

With Frame.io MCP (beta), you can move assets between tools, coordinate workflows between projects, and take action across your Frame.io account — just by asking your agent.

Now supporting Claude, ChatGPT, Cursor, and GitHub Copilot, and more.

A diagram showing multiple AI model icons—including OpenAI, Microsoft Copilot, Claude, and Mistral—connected by circuit lines into a single blue audio-wave icon.

ADOBE FIREFLY FRAME.IO INTEGRATIONS

Frame.io + Adobe Firefly.

A match made for creators.

From quick changes to entirely new creative directions, bring the power of Firefly generation and editing into your Frame.io workflow.

Learn more about Firefly

Make quick changes without your project file.

Handle everyday adjustments on the fly. Just use Firefly Actions in Frame.io Labs to reframe, translate and dub content, or remove backgrounds.

Firefly Actions menu with a cursor selecting the Reframe video option over a video frame.

Open in Firefly to keep creating without starting over.

Open assets directly from Frame.io in the Firefly Video Editor to explore new ideas and make edits — without downloading, re-exporting, and re-uploading.

A user interface showing an "Open in Firefly" option selected from a file menu beside an Adobe Firefly video player previewing a clip of a man holding a product.

Scale your content production. Not your workload.

Firefly Creative Production automates on-brand variations across formats and markets using your brand rules, fonts, legal copy, and product data — all from your approved templates. Creative, marketing, legal, and regional teams then review and approve in Frame.io.

Available for eligible Enterprise accounts.

Schedule a Meeting