Case Study

Malka

Full-service content studio MALKA, with more than 200 people in their bicoastal operation, relies on Frame.io Enterprise to keep their large-scale pipeline centralized whether they’re in their offices or working remotely.

The Malka office

Learn how MALKA keeps their high-volume, highly secure workflow under one virtual roof.

Challenge

With offices in Jersey City, NJ, and Santa Monica, CA, Malka Media produces a vast array of content across all of the touch points in today’s digital landscape. From social media for Amazon, to campaigns for Morgan Stanley and Money Lion, to feature documentaries for Netflix and Showtime, they’re committed to delivering Hollywood-level quality. So how do they keep their content organized, accessible, and secure—especially as their clients and teams have become even more distributed?

Solution

Part of what distinguishes MALKA from other agencies is the way they work with their clients, making them feel as though MALKA is their in-house agency. Using Frame.io to give clients direct access to the creative team helps them feel as though they’re there in the room together, collaborating in a timely and productive way. MALKA also relies on the Frame.io mobile app to stay connected no matter where they are physically, which is vital when managing multiple projects across time zones.

Results

When the MALKA teams had to pivot to working from home, they didn’t miss a beat. Their infrastructure was already in place and allowed them to work at full capacity. In fact, in the period since March 2020, their staff nearly doubled in size!

A big part of the level of collaboration and organization that we have is the fact that we’re all able to follow the same systems and processes. Everyone knows how the media is organized, where to get files, and who to ask for what.

Derek Brown — Head of Operations, MALKA Media
Two people talking and gesticulating

Learn more about the Frame.io Enterprise features MALKA relies on.

Frame.io is key to their infrastructure.

MALKA prides itself on bringing their clients the best of a creative agency by building it on top of an agile production company. That meant putting editors, animators, VFX artists, colorists, directors, writers, cinematographers, and more all under one roof. But with offices across the country, and remote workflows becoming a necessity in 2020, that roof has become virtual. That’s why their investment in technology infrastructure has been so essential to their 200-person company not just surviving but thriving in the changing landscape.

Frame.io is key to their workflow.

Frame.io sits at the core of the MALKA workflow. Organizationally, they appreciate being able to mimic folder structures as you would on a Finder or Explorer level in order to maximize efficiency. Typically, they base their structure on client and project codes. Within that, they make folders for approvals, delivery, internal review, and external review. That structure allows them to avoid the problem of an internal collaborator leaving comments and having them go out to clients. It’s also important for them to be able to archive projects to save space (and storage costs) and to easily restore a project if revisions are requested—which means that they’re essentially using Frame.io as a media management system.

Additionally, MALKA uses Frame.io to exchange media with high-volume clients like Amazon, for whom they generate approximately 1500 bespoke assets per month. As part of the process, Amazon sends Malka a lot of high-res files, which upload much faster through Frame.io when compared to similar services.

Frame.io is key for security.

MALKA knows that when working with ultra-sensitive content, security is key. Whether it’s a Super Bowl spot or a Netflix documentary, they vow never to be the weakest link in the chain. The Frame.io Enterprise features, such as Watermark ID and the ability to give team members individual logins, ensure that everyone takes a personal responsibility for maintaining the highest level of security. They’re also able to easily view a history of the links that were shared with watermarks, and to change or restrict access permissions.

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