Princess Cruises Case Study
Frame.io helps Princess Cruises achieve their ambitious Alaskan pursuit.
For their challenging Alaska brand shoot, Princess Cruises relied on Frame.io to deliver world-class creative in record time.
Princess Cruises needed a once-in-a-decade brand refresh shoot for their Alaskan excursions.
So they called on Scott Martin, Senior Manager of Media Production, and a small crew to travel by air and land to capture the Alaskan wilderness.
Frame.io's intuitive platform helped make their 14-day shoot fast and frictionless.
With Frame.io Camera to Cloud (C2C), the team could upload footage nearly instantly from location in Alaska to remote editors worldwide. The director marked selects during the shoot, allowing editors to import them into Premiere Pro timelines as markers.
By using Frame.io to choose selects as they came in, they were able to deliver on a surprise request for a selects reel within 36 hours of wrapping
Scott and the team relied on Frame.io to centralize all their assets and team members in one place.
Frame.io allowed them to replace multiple hard drives, NAS, and cloud systems and combine separate team chats, emails, and texts.
And with the latest version of Frame.io expanding to manage assets like photos, design, documents, and more, Scott combined their video and brand photography into one review and approval system — while also getting a clearer view of the post-production status.
Experience the platform that sped up Princess Cruises' production. Try Frame.io for free.
A global arena for collaboration.
Using Frame.io’s award-winning mobile apps, the team could review edits and leave comments — whether they were at a desk or in the Alaskan wilderness.
Scott describes Frame.io as a “creative powwow” space for Princess Cruises. It allowed the team to quickly realign, speed up collaboration, and keep creativity flowing despite being remote.
Workflow precision for high-stakes production.
With a long list of deliverables and a short 14-day shoot, the production required careful planning and precise execution.
Frame.io supported both phases, helping the team understand their asset library in pre-production and making a “tighter than normal” workflow possible during the shoot. The remote editing team used Scott’s daily notes in Frame.io to quickly assemble edits while he continued shooting the next day’s footage.
“The impossible was only possible for us because we had Frame.io”
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