Princess Cruises Case Study

Frame.io accelerates Princess Cruises’ content velocity.

When Princess Cruises had an ambitious and challenging Alaska brand shoot planned, they relied on Frame.io Enterprise to deliver world-class creative output in record time.

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Princess Cruises needed a once-in-a-decade brand refresh shoot for their Alaskan excursions.

So they called on Scott Martin, Senior Manager of Media Production, and a small crew to travel by air and land to capture the Alaskan wilderness.

Frame.io's intuitive platform helped make their 14-day shoot fast and frictionless.

With Frame.io Camera to Cloud (C2C), the team could upload footage nearly instantly from location in Alaska to remote editors worldwide. The director marked selects during the shoot, allowing editors to import them into the Premiere Pro timelines as markers.

By using Frame.io to choose selects as they came in, they were able to deliver on a surprise request for a selects reel within 36 hours of wrapping.

Scott and the team relied on Frame.io to centralize all their assets and team members in one place.

Frame.io allowed them to replace multiple hard drives, NAS, and cloud systems and combine separate team chats, emails, and texts.

And with the latest version of Frame.io expanding to manage assets like photos, design, documents, and more, Scott combined their video and brand photography into one review and approval system — while also getting a clearer view of the post-production status.

Frame.io Enterprise features allowed the team to scale up collaboration with anybody — internally or externally.

Princess had dozens of internal stakeholders and departments, multiple external agencies, and contractors throughout production and post. As an Enterprise plan customer, they had the ability to create separate, private Frame.io workspaces as needed.

The team also used Frame.io’s Collections feature to easily show customized views to any stakeholders — whether it be an editor, a stakeholder, a producer, a director, or a DP — creating a space for each individual to be heard.

Experience the platform that sped up Princess Cruises’ production with a free demo of Frame.io Enterprise.

Security that checks all the boxes.

Scott’s job involves pitching to stakeholders about maximizing the return on that investment from a creativity standpoint. Frame.io Enterprise's top-tier security features like single sign-on and invite-only secure links allowed him to make a business case knowing that the platform is secure.

Tier one support that’s second to none.

Another Frame.io Enterprise perk for Princess Cruises? Fast access to personalized services no matter where they were in the world. Frame.io Enterprise has guaranteed SLA response times in less than an hour with worldwide support available way past regular business hours. Scott and the team can count on Frame.io’s responsive support trained to understand their organization and ready to help if when needed.